PinnedRaz GodelnikWhy Greenhindering is the New GreenwashingAs greenwashing gets more public scrutiny, a new phenomenon seems to offer a far more challenging barrier to sustainability and climate…Sep 255Sep 255
Raz GodelnikWhy we are trapped in the era of circular-ish — and how to break freeWhile brands tout their circular innovations, most deliver only ‘circular-ish’ solutions — small tweaks that fall short of true…Oct 179Oct 179
Raz GodelnikDesign for the climate crisis — an updated approachDriven by the ongoing implementation challenges of solutions addressing the climate crisis, I’ve revisited my DEFT framework for climate…Aug 191Aug 191
Raz GodelnikThe Business case for sustainability is not working. It is time to focus on the Customer caseAs we see business-driven sustainability efforts falling short, it’s time to reconsider the concept of the business case for…May 318May 318
Raz GodelnikWhy the future of the fashion industry depends on selling less and supporting 1.5C lifestyles?How fashion companies need to address the climate crisis — sell less? Sell better? The answer is that they need to do both, with an…Mar 122Mar 122
Raz GodelnikHow to end sustainability-as-usual in 2024? Change the zeitgeist.As we step into 2024, it’s a pivotal moment to contemplate ending sustainability-as-usual. This article suggests that while systemic…Jan 22Jan 22
Raz GodelnikIt’s time to rethink the climate emergency narrativeIs calling climate change an emergency working? The latest elections and trends worldwide call the effectiveness of this narrative into…Dec 1, 202345Dec 1, 202345
Raz GodelnikApple’s New Mission: Supporting 1.5C Lifestyles*What happens when a large corporation such as Apple finally decides it’s time to change course and transition itself from a barrier into a…Oct 27, 20231Oct 27, 20231
Raz GodelnikCase study: How might employees drive sustainable change in their companies? (part 2)What happens when employee activists consider how to craft an effective narrative calling for a change in their company’s business model…Jul 28, 20231Jul 28, 20231
Raz GodelnikCase study: How might employees drive sustainable change in their companies? (Part 1)Climate activism is needed now more than ever from all stakeholders, including employees. Yet, this is easier said than done — while the…Jun 14, 20235Jun 14, 20235