Raz Godelnik – Medium

Raz Godelnik

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Raz Godelnik

Why Greenhindering is the New Greenwashing

As greenwashing gets more public scrutiny, a new phenomenon seems to offer a far more challenging barrier to sustainability and climate…

Sep 25

Why Greenhindering is the New Greenwashing

Sep 25

Raz Godelnik

Why we are trapped in the era of circular-ish — and how to break free

While brands tout their circular innovations, most deliver only ‘circular-ish’ solutions — small tweaks that fall short of true…

3d ago

Why we are trapped in the era of circular-ish — and how to break free

3d ago

Raz Godelnik

Design for the climate crisis — an updated approach

Driven by the ongoing implementation challenges of solutions addressing the climate crisis, I’ve revisited my DEFT framework for climate…

Aug 19

Design for the climate crisis — an updated approach

Aug 19

Raz Godelnik

The Business case for sustainability is not working. It is time to focus on the Customer case

As we see business-driven sustainability efforts falling short, it’s time to reconsider the concept of the business case for…

May 31

The Business case for sustainability is not working. It is time to focus on the Customer case

May 31

Raz Godelnik

Why the future of the fashion industry depends on selling less and supporting 1.5C lifestyles?

How fashion companies need to address the climate crisis — sell less? Sell better? The answer is that they need to do both, with an…

Mar 12

Why the future of the fashion industry depends on selling less and supporting 1.5C lifestyles?

Mar 12

Raz Godelnik

How to end sustainability-as-usual in 2024? Change the zeitgeist.

As we step into 2024, it’s a pivotal moment to contemplate ending sustainability-as-usual. This article suggests that while systemic…

Jan 2

How to end sustainability-as-usual in 2024? Change the zeitgeist.

Jan 2

Raz Godelnik

It’s time to rethink the climate emergency narrative

Is calling climate change an emergency working? The latest elections and trends worldwide call the effectiveness of this narrative into…

Dec 1, 2023

It’s time to rethink the climate emergency narrative

Dec 1, 2023

Raz Godelnik

Apple’s New Mission: Supporting 1.5C Lifestyles*

What happens when a large corporation such as Apple finally decides it’s time to change course and transition itself from a barrier into a…

Oct 27, 2023

Apple’s New Mission: Supporting 1.5C Lifestyles*

Oct 27, 2023

Raz Godelnik

Case study: How might employees drive sustainable change in their companies? (part 2)

What happens when employee activists consider how to craft an effective narrative calling for a change in their company’s business model…

Jul 28, 2023

Case study: How might employees drive sustainable change in their companies? (part 2)

Jul 28, 2023

Raz Godelnik

Case study: How might employees drive sustainable change in their companies? (Part 1)

Climate activism is needed now more than ever from all stakeholders, including employees. Yet, this is easier said than done — while the…

Jun 14, 2023

Case study: How might employees drive sustainable change in their companies? (Part 1)

Jun 14, 2023

Raz Godelnik

Raz Godelnik

Associate Prof. at Parsons School of Design and the author of Rethinking Corporate Sustainability in the Era of Climate Crisis — A Strategic Design Approach

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