Throwing stuff on paintings can’t win the climate war. What are the climate narratives that can?

The new wave of climate activists protesting in museums around the world brings up questions about the narratives promoted by these actions and their effectiveness. To win the fight against climate change we need narratives that can win over people, but how do we do it exactly?

Picture: greens_climate

So, what does it mean in terms of the narrative war on climate?

Meaningful and rewilding

Empowering

Well-being centered

“NYCC believes that all people deserve to live in safe and healthy communities. But safety is not a reality for too many New Yorkers. High rents, poor living conditions, climate change, violence, low wages, and lack of a social safety net are in the way of thriving communities. This did not happen by accident. The unsafe conditions we live in are profitable for the industries that control our State. Wall Street, Real Estate, and Oil and Gas corporations make billions by exploiting us and the planet. To win safe and healthy communities for all New Yorkers, we must attack the economic systems that protect profits over human life.”

Impactful in the present, not just the future

Picture: Fibonacci Blue
Resource: Rethinking Corporate Sustainability in the Era of Climate Crisis — A Strategic Design Approach

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Raz Godelnik

Assistant Prof. at Parsons School of Design. My book (2021): Rethinking Corporate Sustainability in the Era of Climate Crisis — A Strategic Design Approach