The battle of narratives: Five new sustainability narratives for business

This is the second in a series of articles I publish in preparation for the release of my upcoming book “Rethinking Corporate Sustainability in the Era of Climate Crisis — A Strategic Design Approach”. This time I focus on the narratives we need to have in place to move companies away from sustainability-as-usual.

Credit: Times Up Linz

1. Sustainability first, profits second

2. Overconsumption is socially unacceptable

3. Degrowth should be part of the conversation on climate solutions

4. Fighting climate change requires solving people’s current pain points, not just future ones

5. The most important climate action: Fighting predatory delay

Assistant Prof. at Parsons School of Design. My new book: Rethinking Corporate Sustainability in the Era of Climate Crisis — A Strategic Design Approach