Throwing stuff on paintings can’t win the climate war. What are the climate narratives that can?

The new wave of climate activists protesting in museums around the world brings up questions about the narratives promoted by these actions and their effectiveness. To win the fight against climate change we need narratives that can win over people, but how do we do it exactly?

Picture: greens_climate

So, what does it mean in terms of the narrative war on climate?

Meaningful and rewilding

Empowering

Well-being centered

Impactful in the present, not just the future

Picture: Fibonacci Blue
Resource: Rethinking Corporate Sustainability in the Era of Climate Crisis — A Strategic Design Approach

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Assistant Prof. at Parsons School of Design. My book (2021): Rethinking Corporate Sustainability in the Era of Climate Crisis — A Strategic Design Approach

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Raz Godelnik

Assistant Prof. at Parsons School of Design. My book (2021): Rethinking Corporate Sustainability in the Era of Climate Crisis — A Strategic Design Approach