Will this be the sustainability trend that defines 2022?

2021 was the year of the Great Resignation. Will 2022 be the year of the Great Awakening, where we see a growing number of companies move away from sustainability-as-usual and adopt awakened sustainability as an organizing principle? And if so, what are some of the key signals of a sustainability-first mindset we may see in 2022?

Credit: Thomas Hawk

A new vision: Awakened sustainability

Signals of a sustainability-first mindset in 2022

1. Value creation

2. Organization

3. Ecosystem

4. Innovation

5. Narrative



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Raz Godelnik

Assistant Prof. at Parsons School of Design. My book (2021): Rethinking Corporate Sustainability in the Era of Climate Crisis — A Strategic Design Approach