Sustainability needs a booster shot with one key ingredient: Excitement

Let’s face it — we are not winning for now the battle on sustainability. One reason is that we’re struggling to articulate a sustainable future that we can be excited about. With sustainability losing its mojo (if it even had one, to begin with) it’s time to figure out quickly how to rewild people’s imagination.

Credit: Masahitu Oko
Source of the original Three Horizons graph: H3Uni
Credit: Gold Field

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Raz Godelnik

Assistant Prof. at Parsons School of Design. My book (2021): Rethinking Corporate Sustainability in the Era of Climate Crisis — A Strategic Design Approach