PinnedWhy Greenhindering is the New GreenwashingAs greenwashing gets more public scrutiny, a new phenomenon seems to offer a far more challenging barrier to sustainability and climate…Sep 25, 2024A response icon6Sep 25, 2024A response icon6
The most effective 1.5°C lifestyle designs don’t care about climateWhat if the most effective drivers of climate-friendly lifestyle changes are the ones not interested in it at all? This article explores…Apr 22A response icon9Apr 22A response icon9
The Rise and Fall of DegrowthDegrowth has sparked the imagination as a radical alternative to capitalism, but can it actually work in business? While it offers a clear…Feb 12A response icon24Feb 12A response icon24
Sustainability reporting is the problem, not the solution (or: The case against CSRD)Is sustainability reporting driving real change, or is it becoming a burden that takes the energy from sustainability innovation and…Jan 21A response icon8Jan 21A response icon8
Should H&M be responsible for your washing machine?H&M’s decision to leave consumer-use emissions out of its climate targets highlights a bigger challenge: low-bar compliance overshadowing…Dec 2, 2024A response icon2Dec 2, 2024A response icon2
What Trump’s victory reveals about the climate and sustainability movement’s failuresTrump’s victory is a setback for the climate and sustainability movement, exposing critical failures, including its disconnect from…Nov 11, 2024A response icon3Nov 11, 2024A response icon3
Why we are trapped in the era of circular-ish — and how to break freeWhile brands tout their circular innovations, most deliver only ‘circular-ish’ solutions — small tweaks that fall short of true…Oct 17, 2024A response icon7Oct 17, 2024A response icon7
Design for the climate crisis — an updated approachDriven by the ongoing implementation challenges of solutions addressing the climate crisis, I’ve revisited my DEFT framework for climate…Aug 19, 2024A response icon1Aug 19, 2024A response icon1
The Business case for sustainability is not working. It is time to focus on the Customer caseAs we see business-driven sustainability efforts falling short, it’s time to reconsider the concept of the business case for…May 31, 2024A response icon8May 31, 2024A response icon8
Why the future of the fashion industry depends on selling less and supporting 1.5C lifestyles?How fashion companies need to address the climate crisis — sell less? Sell better? The answer is that they need to do both, with an…Mar 12, 2024A response icon2Mar 12, 2024A response icon2