How to end sustainability-as-usual in 2024? Change the zeitgeist.
As we step into 2024, it’s a pivotal moment to contemplate ending sustainability-as-usual. This article suggests that while systemic changes are necessary for this transformation, companies have a vital role in reshaping the cultural zeitgeist surrounding sustainability. By embracing a hacker mindset, nurturing enthusiasm, and implementing impactful strategies, companies possess the power to redefine the prevailing cultural narrative on sustainability.