Businesses tend to value profit over people and planet. Climate change is forcing them to evolve. (elenabs via Getty Images)

Curious to find the answer? Join me, Maxine Bédat (New Standard Institute), Asheen Phansey (Eleven Radius), Sesh Vedachalam (frog), and Jen van der Meer (Parsons School of Design) for an online panel on September 24th, where we will discuss why companies need to move away from ”sustainability-as-usual”, what will come next and how to make change happen!

A vision without a theory of change explaining how might we get there has little value. This is also true when it comes to awakened sustainability, the mode that will replace sustainability-as-usual, as suggested in my new book Rethinking Corporate Sustainability in the Era of Climate Crisis — A Strategic Design Approach. New narratives play a critical role in this shift and so are the people and companies that advance them, which I call narrative warriors. This article is the first part of a guide describing how to be an effective narrative warrior.

Credit: Ron Mader

Let’s focus on the “how”, not just the “what”

When I talk about the shortcomings of sustainability-as-usual and why this mode is inadequate for the era of climate crisis, I’m often asked: What is the alternative? What should we replace sustainability-as-usual with? In my new book Rethinking Corporate Sustainability in the Era of Climate Crisis — A Strategic Design Approach, I share my answer to these questions, presenting a new vision I call awakened sustainability. This is part of a series of articles highlighting issues I discuss in the new book.

Credit: Thomas Hawk

How do we fix corporate sustainability? Changing the focal point from corporate sustainability practices (normal matter) to the elements that underlie corporate sustainability (dark matter) is a good starting point. This is part of a series of articles highlighting issues I discuss in my upcoming book “Rethinking Corporate Sustainability in the Era of Climate Crisis — A Strategic Design Approach” (July 2021). You can find the other articles here, here, and here.

Credit: Dark matter visual — Wikipedia

The climate crisis requires us to challenge our taken-for-granted assumptions, including the need to make the business case for sustainability. In this article, I explain why we should start asking instead: What’s the sustainability case of business? This is part of a series of articles highlighting issues I discuss in my upcoming book “Rethinking Corporate Sustainability in the Era of Climate Crisis — A Strategic Design Approach” (July 2021).

Credit: Ron Mader

This is the second in a series of articles I publish in preparation for the release of my upcoming book “Rethinking Corporate Sustainability in the Era of Climate Crisis — A Strategic Design Approach”. This time I focus on the narratives we need to have in place to move companies away from sustainability-as-usual.

Credit: Times Up Linz

I’m starting today a series of articles in preparation for the release of my upcoming book “Rethinking Corporate Sustainability in the Era of Climate Crisis — A Strategic Design Approach(Palgrave MacMillan, July 2021). The first piece is about the signs we can already see of the (hopefully near) end of sustainability-as-usual.

Credit: New Georgia Project

What do we do when we have a new Democratic President who wants to pursue a bold climate agenda and a Senate that is not that interested in big climate policies? One option is to work harder to elect politicians who are committed to fighting climate change. Another option is to expand our theory of change and focus on changing companies, not just politicians.

Image credit: Marcia Cirrilo

Raz Godelnik

Assistant Prof. at Parsons School of Design. My new book: Rethinking Corporate Sustainability in the Era of Climate Crisis — A Strategic Design Approach

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